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Privacy Policy

Last updated: June 2026

1. Introduction

Welcome to The Bio Boom ("we", "us", or "our"). We are committed to protecting your personal information. This Privacy Policy explains what data we collect when you visit thebioboom.com (the "Site"), how we use it, and your rights regarding that data.

2. Information We Collect

We collect the following types of information:

  • Usage Data: Pages visited, time spent, referring URLs, and browser/device information, collected automatically via analytics tools (Google Analytics).
  • Cookies: Small files placed on your device to remember preferences and enable advertising. See Section 5 for details.
  • Contact Information: If you email us at hello@thebioboom.com, we retain your email address and message content to respond to your enquiry.

We do not collect payment information. All purchases are handled directly by Amazon or other third-party retailers via affiliate links.

3. How We Use Your Information

  • To analyse site performance and improve content
  • To serve relevant advertisements via Google AdSense
  • To respond to enquiries sent to our editorial team
  • To comply with legal obligations

4. Affiliate Links

The Bio Boom participates in the Amazon Services LLC Associates Program and other affiliate programmes. When you click an affiliate link, the retailer may set cookies on your device to track the referral. We do not receive any personal data from these transactions — only an aggregated commission.

5. Cookies

We use the following categories of cookies:

  • Essential cookies: Required for the site to function.
  • Analytics cookies: Google Analytics (anonymous usage statistics). You can opt out via Google's opt-out tool.
  • Advertising cookies: Google AdSense uses cookies to serve personalised ads based on your browsing. You can manage ad personalisation at adssettings.google.com.

You can disable cookies in your browser settings at any time, though some Site functionality may be affected.

6. Third-Party Services

We use the following third-party services that may process your data under their own privacy policies:

7. Data Retention

Analytics data is retained for 26 months by default (Google Analytics standard). Email correspondence is retained for as long as necessary to resolve your enquiry, and then deleted.

8. Your Rights (UK & EEA)

Under UK GDPR and the GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict our processing of your data
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at hello@thebioboom.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site after any changes constitutes acceptance of the revised policy.

10. Contact

For any privacy-related questions, please email us at hello@thebioboom.com.

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